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Abdul Rahim, H. and Ab. Wahab, K. and Saad, Abidah (2015) The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review. Business and Management Studies, 1 (2). pp. 1-6. ISSN 2374-5924
Chan, Chang Tik (2007) Getting Ready to Teach Online: A Malaysian Experience. INTI Journal, 2 (2). pp. 17-26. ISSN 1675-0284
Chee, How Liau (2023) THEORETICAL CONCLAVE: ARE SALES VISIONARIES SHAPING TOMORROW'S SALES LANDSCAPE? Journal of Business and Social Sciences, 2023 (36). pp. 1-5. ISSN 2805-5187
Chee, Zhu Yang and Mak, Seen Theng and Roy, Sharwin and Ma, Junzhe and Ali Akbar, Rafatnia (2023) BRAND IMAGE, STAFF INTERACTION BEHAVIOR AND OVERALL SERVICE QUALITY ON DECLINING SALES: A CASE STUDY OF STARBUCKS COFFEE MALAYSIA. Journal of Business and Social Sciences, 2023 (37). pp. 1-14. ISSN 2805-5187
Chen, Jiayi and Syriac, Nellikunnel (2023) FACTORS INFLUENCING CONSUMER BEHAVIOR IN PREFERENCE FOR DOUYIN (TIKTOK) IN CHINA. Journal of Business and Social Sciences, 2023 (15). pp. 1-16. ISSN 2805-5187
Cheuk, Sharon (2009) Using Role Play to Teach Internal Controls in a Basic Auditing Course. INTI Journal: Special Issue on Teaching and Learning. pp. 30-38. ISSN 1675-0284
Chong, Alain Yee Loong and Chan, Felix T. S. and Ooi, Keng Boon and Darmawan, Nathan (2011) Does Employee Alignment Affect Business-IT Alignment? An Empirical Analysis. Journal of Computer Information Systems, 51 (3). pp. 10-20. ISSN 2380-2057
Chong, Alain Yee Loong and Ooi, Keng Boon (2008) Adoption of interorganizational system standards in supply chains An empirical analysis of RosettaNet standards. Industrial Management and Data Systems, 108 (4). pp. 529-547. ISSN 0263-5577
Chong, Alain Yee Loong and Ooi, Keng Boon (2008) Adoption of interorganizational system standards in supply chains An empirical analysis of RosettaNet standards. Industrial Management & Data Systems, 108 (4). pp. 529-547. ISSN 0263-5577
Chong, Alain Yee Loong and Ooi, Keng Boon (2008) Collaborative commerce in supply chain management: A study of adoption status in Malaysian Electrical and Electronic industry. Journal of Applied Sciences, 8 (21). pp. 3836-3844. ISSN 1812-5662
Chong, Alain Yee Loong and Ooi, Keng Boon and Lin, Binshan and Raman, Murali (2009) Factors affecting the adoption level of c-commerce: An empirical study. Journal of Computer Information Systems, 50 (2). pp. 13-22. ISSN 2380-2057
Chong, Alain Yee Loong and Ooi, Keng Boon and Lin, Binshan and Tan, Boon In (2010) Online banking adoption: an empirical analysis. International Journal of Bank Marketing, 28 (4). pp. 267-287. ISSN 0265-2323
Chong, Alain Yee Loong and Ooi, Keng Boon and Sohal, Amrik (2009) The relationship between supply chain factors and adoption of e-Collaboration tools: An empirical examination. International Journal of Production Economics, 122 (1). pp. 150-160. ISSN 0925-5273
Chong, Alain Yee Loong and Ooi, Keng Boon and Tak, Yew King and ShuYang, Zhu (2009) Factors Affecting the Adoption of E-Commerce: A Study of the Textile Industry in Wujin, China. International Journal of Business and Management Science, 2 (2). 117 -130. ISSN 1837-6614
Chua, Jia Jia and Wang, Annie, Pei Ling (2019) Acceptance of WeChat Pay among Consumers in Malaysia. INTI JOURNAL, 2019 (48). ISSN e2600-7920
Dhea Noranita, Putri and Tri Basuki, Kurniawan and Edi, Suryanegara and Yesi Novaria, Kunang and Misinem, Misinem (2022) Classification of MTI Student Thesis Documents at Bina Darma University Palembang Using Naïve Bayes. Journal of Data Science, 2022 (17). pp. 1-12. ISSN 2805-5160 (Submitted)
Donald, P. Addison II and Tony, Lingham and Can, Uslay and Lee, Olivia F.* (2017) An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharing. Journal of Research in Marketing and Entrepreneurship, 19 (1). pp. 2-25. ISSN 1471-5201
Erwin, Yulianto and Deden, Abdul Wahab Sya’roni and Neneng, Hayati and Yudi Wahyudin, Suwandi and Rida, Hardianti (2024) Determinant Factors for Learning Model Development: Their Influence on Employee Performance. Journal of Data Science, 2024 (02). pp. 1-13. ISSN 2805-5160
Fadly, . and Dewi Marlina, . and Tri Basuki, Kurniawan and Mohd Zaki, Zakaria and Siti Farahnasihah, Abdullah (2022) Sentiment Analysis on Natural Skincare Products. Journal of Data Science, 2022 (12). pp. 1-17. ISSN 2805-5160
Fraser, McLeay and Andrew, Robson and Mazirah, Yusoff* (2017) New applications for importance-performance analysis (IPA) in higher education: Understanding student satisfaction. Journal of Management Development, 36 (6). pp. 780-800. ISSN 0262-1711
Goncharenko, Mikhail and Wang, Zhen Zhen and Yang, Xu Yi and Najma, Ahmed Ismail and Dong, Rui Xu (2023) NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING. Journal of Business and Social Sciences, 2023 (29). pp. 1-14. ISSN 2805-5187
Guan, Di and Syriac, Nellikunnel (2023) MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA. Journal of Business and Social Sciences, 2023 (19). pp. 1-8. ISSN 2805-5187
Kayalvily, Tabianan and Shubashini, Velu and VInayakumar, Ravi (2022) K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data. Sustainability, 14 (12). ISSN 2071-1050
Kayalvily, Tabianan and Siti Qalillah Adawiah, Abdul Rahman and Deshinta, Arrova Dewi (2019) QR-code based E-wallet System using Android platform. INTI JOURNAL, 2019 (29). ISSN e2600-7320
Kok, Kee W and Hamzah, A (2018) Comparative degradation between heavy and light crude oil mediated by nitrogen‐induced cell‐surface hydrophobicity. Remediation, 28 (4). ISSN 10515658
Lai, Joan P.C. (2006) The Significance of E-Business and Knowledge- Based Customer Relationship in the E Marketplace Environment. INTI Journal, 2 (1). pp. 552-559. ISSN 1675-0284
Lee, Voon Hsien and Ooi, Keng Boon and Chong, Alain Yee Loong* and Tan, Boon In (2011) HRM practices and organisational learning: a critical review and research agenda. International Journal of Innovation and Learning, 10 (4). pp. 414-428. ISSN 1741-8089
Lianna, Wijaya and Dwi, Susanto and Indah Apri, Kusumahati and Putri Arum, Prameswari (2023) Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory. INTI JOURNAL, 2023 (70). pp. 1-7. ISSN e2600-7320
Liew, Ming Hwa and Shu, Swee Fang and Chong, Kim Mee and Mohammad, Farajnezhad (2023) DETERMINANT FACTORS ON HEALTH INSURANCE PURCHASE BEHAVIOUR OF MILLENNIALS IN MALAYSIA: A CONCEPTUAL PAPER. Journal of Business and Social Sciences, 2023 (34). pp. 1-6. ISSN 2805-5187
Liew, Vernon and Poh, Phaik See (2022) FACTORS INFLUENCING THE INTENTION TO ADOPT E-WALLET: A REGIONAL DISTRIBUTION PERSPECTIVE IN MALAYSIA. Journal of Business and Social Sciences, 2022 (16). pp. 1-15. ISSN 2805-5187
Lim, Kim Yew and Maysoon Hanaa, Mohamodhossen and Wong, Chee Hoo and Ng, Alex, Hou Hong and Tan, Owee Kowang (2019) Social Media Factors and Purchase Intention of Beauty Products in Mauritius. INTI JOURNAL, 2019 (44). ISSN e2600-7320
Lim, Lay Ai and Chee, How Liau (2023) INFLUENCE OF TIKTOK MARKETING ON URBAN YOUTH BRAND LOYALTY IN PENANG, MALAYSIA. Journal of Business and Social Sciences, 2023 (28). pp. 1-23. ISSN 2805-5187
Maney, Kiran L and Sindhuja, A. and Mathews, Soney (2015) A Study on Feasibility of Digital Marketing for Small and Medium Enterprises. International Journal of Exclusive Management Research. pp. 108-117. ISSN ISSN 2249 - 2585
Mansori, Shaheen and Cheng, Boon Liat and Lee, Hui Shan (2012) A study of e-shopping intention in Malaysia: The influence of generation X & Y. Australian Journal of Basic and Applied Sciences, 6 (8). pp. 28-35. ISSN 1991-8178
Meacci, Ferdinando and Ferlito, Carmelo (2018) The classical roots of the Austrian theory of capital and entrepreneurship. The Review of Austrian Economics, 31 (84). pp. 315-339. ISSN 1573-7128 (Online)
Mohammed, Inuwa (2023) Effect of Process Management and Planning and Control on Customer Relations in Assessing Readiness to Deploy Lean Manufacturing Techniques within SMEs: SMART PLS-SEM Approach. INTI JOURNAL, 2023 (69). pp. 1-9. ISSN e2600-7320
Moho Saad, Siti Shaharatulfazzah and Evans, Jonathan Gary and Muhamad Sori, Zulkarnain (2006) Senior Managers’ Perceptions of Audit Committee Composition and Effectiveness: Some Evidences from Malaysia. INTI Journal, 2 (1). pp. 526-536. ISSN 1675-0284
Muhammad, Farrukh and Butt, Sonia and Mansori, Shaheen (2015) Innovation Capability: The Role of Islamic Work Ethics. Journal of Asian Business Strategy, 5 (7). pp. 125-131. ISSN 2225-4226
Muhammad, Farrukh and Chong, Wei Ying and Shaheen, Mansori (2016) Intrapreneurial behavior: an empirical investigation of personality traits. Management & Marketing Challenges for the Knowledge Society, 11 (4). pp. 597-609. ISSN 1842-0206
Mun, Geet Ow Yong and Syriac, Nellikunnel Devasia (2018) A review paper on Last Mile Logistics operation design, challenges and opportunities in Malaysia. INTI Journal, 1 (18). ISSN e2600-7920
Ng, Alex, Hou Hong and Abdullah Saleem, Haroon and Lim, Kim Yew and Wong, Chee Hoo (2019) The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review. INTI JOURNAL, 2019 (4). ISSN e2600-7320
Ng, Judy Miang Koon (2007) From Pizza Hut to Hazard: Some Authentic Materials to Motivate Students. INTI Journal, 2 (2). pp. 27-42. ISSN 1675-0284
Ng, Sin Huei and Shrives, Philip and Yeoh, Ken Kyid (2013) Profit Redistribution in Family-controlled, Group-affiliated Publicly-listed Corporations in Malaysia. Corporate Ownership and Control, 10 (3). pp. 142-163. ISSN 1810-3057
Nguyen, Van Dong and Vu, Quynh Nam (2024) Developing Products with Place Name Protected by Bac Ninh Province's Intellectual Property Rights. INTI JOURNAL, 2024 (03). pp. 1-7. ISSN e2600-7320
Ohajionu, Uchechi Cynthia and Mathews, Soney (2015) Advertising on Social Media and Benefits to Brands. Journal of Social Sciences and Humanities, 10 (2). pp. 335-351. ISSN 1823-884x
Ooi, Keng Boon and Lin, Binshan and Tan, Boon In and Chong, Alain Yee Loong (2011) Are TQM practices supporting customer satisfaction and service quality? Journal of Services Marketing, 25 (6). pp. 410-419. ISSN 0887-6045
Pallavi, Baghel (2022) MAHARAJAH’S RESTRUCTURING VIA, ACQUISITION: A CRITICAL CASE ANALYSIS. Journal of Business and Social Sciences, 2022 (12). pp. 1-12. ISSN 2805-5187
Pradeep, Paraman and Sanmugam, Annamalah and Peter, Vlachos and Selim, Ahmed and Arunnan, Balasubramaniam and Baharudin, Kadir and Murali, Raman and Wong, Chee Hoo (2022) Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms. Journal of Open Innovation: Technology, Market and Complexity, 8 (4). p. 212. ISSN 2199-8531
R., Krishnadas and R., Renganathan (2022) Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies. INTI JOURNAL, 2022 (15). ISSN e2600-7320
Rakesh, Sarpal and Cheah, Zi Yin (2022) LITERATURE REVIEW ON THE EFFECT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) IN THE MALAYSIAN EVENT MANAGEMENT INDUSTRY. Journal of Business and Social Sciences, 2022 (21). pp. 1-11. ISSN 2805-5187
Rakesh, Sarpal and Yeoh, Chiao Ying (2022) THE IMPACT OF VIRAL MARKETING IN THE TOURISM INDUSTRY IN MALAYSIA POST COVID-19 PANDEMIC. Journal of Business and Social Sciences, 2022 (09). pp. 1-13. ISSN 2805-5187
Raman, Arasu (2015) Heterogeneous Bank Offerings against Homogeneous Customer Reflection. Academy of Taiwan Business Management Review, 11 (3). pp. 123-131. ISSN 1813-0534
Ramdass, Ramesh and Abdul, Rahman and Nellikunnel, Syriac (2016) National qualifications framework: A qualitative approach towards the determination of the critical success factors. International Journal of Services, Economics and Management, 7 (2-Apr). pp. 167-197. ISSN 1753-0830
Rani, Sunita (2005) Comparison of Electronic Mail with Other Modes of Communication among College Lecturers. INTI Journal, 1 (5). pp. 500-510. ISSN 1675-0284
Richa, Saxena and Satyendra, Arya (2023) ROLE OF TECHNOLOGY IN ENHANCING THE VISIBILITY AND TRACEABILITY IN THE AGRI-FOOD SUPPLY CHAIN MANAGEMENT. Journal of Business and Social Sciences, 2023 (27). pp. 1-5. ISSN 2805-5187
Rida, Hardianti and Neneng, Hayati and Yudi Wahyudin, Suwandi and Deden, Abdul Wahab Sya’roni and Erwin, Yulianto (2024) The Data Analysis on Business Communication and Entrepreneurial Competency in Influencing Business Performance. Journal of Data Science, 2024 (03). pp. 1-10. ISSN 2805-5160
Shaheen, Mansori and Cheng, Boon Liat and Lee, Hui Shan (2012) A Study Of E-Shopping Intention In Malaysia: The Influence Of Generation X & Y. Australian Journal of Basic and Applied Sciences, 6 (8). pp. 28-35. ISSN 1991-8178
Shaheen, Mansori and Meysam, Safari and Zarina Mizam, Mohd Ismail (2020) An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes. Journal of Islamic Accounting and Business Research, 11 (2). pp. 361-376. ISSN 1759-0817
Shahryar, Sorooshian and Tan, Seng Teck* (2014) Spending Behaviour of a Case of Asian University Students. Asian Social Science, 10 (2). pp. 64-69. ISSN 1911-2017
Shiranthi, Adris and Choo, Dennis, Ying Hoe (2022) E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION. Journal of Business and Social Sciences, 2022 (18). pp. 1-22. ISSN 2805-5187
Sit, Wen Yi and Ooi, Keng Boon and Lin, Binshan and Chong, Alain Yee Loong (2009) TQM and customer satisfaction in Malaysia’s service sector. Industrial Management & Data Systems, 109 (7). pp. 957-975. ISSN 0263-5577
Sobanah Dhevi, Tharmalingam and Sai, Mei Ling and Vikniswari, Vija-Kumaran and Kalai Vani, Kalimuthu and Suresh, Nodeson (2022) Customer Satisfaction on Public Transportation in Penang, Malaysia. INTI JOURNAL, 2022 (19). pp. 1-9. ISSN e2600-7320
Song, Bee Lian and Meysam, Safari and Shaheen, Mansori (2016) The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia. Jurnal Pengurusan, 47. pp. 119-130. ISSN 0127-2713
Song, Xiaokang and Syriac, Nellikunnel (2018) Innovative Packaging Attributes and Customer Purchase Intention in Snack Foods. INTI JOURNAL, 2018 (40). ISSN e2600-7320
Subhashree, Sanyal and Shaurya, Prakash and Kheyali, Roy (2023) E-BUSINESS DURING COVID: A RAY OF SURVIVAL. Journal of Business and Social Sciences, 2023 (06). pp. 1-7. ISSN 2805-5187
Syeda Umme, Sadia and Ahmed Amer, Adil and Diaa, Al Daqqaq (2023) NOKIA, THE LOST SIGNALS. Journal of Business and Social Sciences, 2023 (24). pp. 1-15. ISSN 2805-5187
Tanah, Peter Kenny and Choo, Dennis, Ying Hoe (2022) RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA. Journal of Business and Social Sciences, 2022 (11). pp. 1-10. ISSN 2805-5187
Tang, Xiao and Yip, Foon Yee (2022) THE DRIVERS OF EMPLOYEE ENGAGEMENT AMONG KNOWLEDGE WORKERS IN TERTIARY EDUCATION IN CHINA WITH THE MODERATOR OF CURIOSITY: A CONCEPTUAL PAPER. Journal of Business and Social Sciences, 2022 (19). pp. 1-10. ISSN 2805-5187
Tania, Adialita and Miryam Ariadne, Sigarlaki and Sarah Febrina, Yolanda (2023) THE IMPACT OF ALTRUISM MESSAGES IN GREEN PRODUCT ADVERTISING ON CONSUMER ATTITUDE: A SURVEY TO GEN Z. Journal of Business and Social Sciences, 2023 (04). pp. 1-10. ISSN 2805-5187
Tih, Siohong and Wong, Kok Kee and Gary, S. Lynn and Richard, R. Reilly (2015) Prototyping, Customer Involvement and Speed Information Dissemination in New Product Success. Journal of Business & Industrial Marketing, 31 (4). pp. 437-448. ISSN 0885-8624
Tijani, O.O. and Olubiyi, T.O. and Ishola, T.O. (2022) INNOVATIVE CULTURE AND PERSONAL VALUES: ENTREPRENEURIAL PERSPECTIVE FROM GRADUATING STUDENTS OF SELECTED PRIVATE UNIVERSITIES IN OGUN STATE, NIGERIA. Journal of Business and Social Sciences, 2022 (13). pp. 1-18. ISSN 2805-5187
Too, Shaw Warn and Somasundaram, Nakha Ratnam (2011) Determinants of corporate disclosure on intellectual capital in Malaysian IPO prospectuses. International Journal of Learning and Intellectual Capital, 8 (4). pp. 418-435. ISSN 1479-4861
Trinh, Le Tan and Nguyen, Duc Tri and Dao, Thi Dai Trang and Thai, Nu Ha Uyen (2022) APPLYING CANVAS TO ASSESS MOVABLE THERAPY SPA BUSINESS MODEL – CASE RESEARCH IN DANANG. Journal of Business and Social Sciences, 2022 (10). pp. 1-10. ISSN 2805-5187
Vandana, . and Komal, . (2023) IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR. Journal of Business and Social Sciences, 2023 (32). pp. 1-11. ISSN 2805-5187
Vivek, Parihar (2023) EXPLORING THE IMPACT OF DIFFERENT YEAST STRAINS ON THE SENSORY PROFILES OF GRAPE AND SWEET ORANGE WINES: A COMPARATIVE ANALYSIS. Journal of Business and Social Sciences, 2023 (38). pp. 1-12. ISSN 2805-5187
Wang, Weihua and Wang, Deli and Wang, Jingjing and Ma, Guoxin and Hong, Mengjiao (2020) Testing the Waters: Applying Marketing Channels Research in Chinese Elevator Industry. INTI JOURNAL, 2020 (46). ISSN e2600-7320
Wong, Wai Peng and Soh, Keng Lin and Sinnandavar, Chandra Mohan and Mushtaq, Naveed (2016) Could the service consumption-production interface lift national logistics performance? Resources, Conservation and Recycling. ISSN 0921-3449 (In Press)
Wong, Wen Chee and Syriac, Nellikunnel (2023) PEER COMMUNICATIONS INFLUENCE ON PURCHASE INTENTION OF BEAUTY PRODUCTS. Journal of Business and Social Sciences, 2023 (26). pp. 1-12. ISSN 2805-5187
Yang, Hui Hui and Cui, Ruifu and Chong, Wei Ying (2020) Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory. INTI JOURNAL, 2020 (47). ISSN e2600-7320
Yunita Nidiah Indah, Permata and Choo, Dennis, Ying Hoe (2023) SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST. Journal of Business and Social Sciences, 2023 (11). pp. 1-10. ISSN 2805-5187
Mathews, Soney and Varshney, Seema and Jassel, Jagdeep Singh (2016) Discernment of Youth towards E-Retailing in Asian and Gulf Marketing Territories. In: E-Retailing Challenges and Opportunities in the Global Marketplace. Business Science Reference, United States of America, pp. 183-204. ISBN 9781466699229
Lim, Amy, Swee Geok (2022) Pathways to become a Qualified Accountant: A Comprehensive Guide for Students. INTI International University, Negeri Sembilan, Malaysia. ISBN 9786299734321
Abdelwareth Hashem, Ebrahim Ali (2016) Purchase Intention of Halal Products among Non-Muslim Consumers in Malaysia. Masters thesis, INTI International University.
Abdulaziz, Emad Saleh (2016) Innovation Marketing Strategy of Fashion Industries in Bahrain. Masters thesis, INTI International University.
Ali, Salman (2014) Performance Measurement of Syariah Complaint Stocks and Conventional Stocks in Kuala Lumpur Stock Exchange. Masters thesis, INTI International University.
Chandram, C. L. Yoges (2016) Personal Protective Equipment Use and Employee’s Safety Behaviour of Manufacturing Companies in Shah Alam, Malaysia. Masters thesis, INTI International University.
Chen, Bixin (2016) Relationship between Work Environment, Leadership Style, Performance Appraisal, and Employee Turnover in Hebei, China. Masters thesis, INTI International University.
Chin, Jing Huey (2016) Factors Influencing Female Consumer Buying Intention towards Facial Mask in Malaysia. Masters thesis, INTI International University.
Ding, Xiao Qin (2006) The Relationship Between Consumer Values, Needs and Purchase Behavior of Men’s Facial Skin Care Products in Malaysia Based on Gender. Other thesis, INTI International University.
Fatin, Arina Matusin (2016) Consumer Attitudes towards Furniture Buying at Limbang, Sarawak. Masters thesis, INTI International University.
Feng, Xue (2016) Employee Retention in SMES (Amall, Medium Enterprices) in ShangDong, China. Masters thesis, INTI International University.
Kim, Seo Ah (2016) South Korean Women’s Online Buying Behaviour for Clothes. Masters thesis, INTI International University.
Krishnan, Mogana (2016) Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia. Masters thesis, INTI International University.
Low, Sum Chween (2016) Factors that Influence Consumer Buying Behaviour towards Hair Removal Cream; Evidence from Malaysian Females. Masters thesis, INTI International University.
Ma, Yaxin (2016) Female e-Shopper’s Satisfaction of Cosmetic Products in China. Masters thesis, INTI International University.
Mah, Han Poh (2016) Influences of Korean Wave on the Intention of Visiting Korea in Generation Y Malaysia. Masters thesis, INTI International University.
Merwa Abdulgadir, Alamin Ali (2016) Perception of Social Media Information towards Retail Sector in Saudi Arabia. Masters thesis, INTI International University.
Ohajionu, Uchechi Cynthia (2015) A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour. Doctoral thesis, INTI International University.
Qiao, Shichao (2016) Price and Quality as Determinants of Customer Satisfaction: the Case of China Unicom. Masters thesis, INTI International University.
Salum, Ali Salum (2016) Gen Y Online Shopping Intention towards Electronic products in Kuala Lumpur. Masters thesis, INTI International University.
Shen, Jiayuan (2014) Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia. Masters thesis, INTI International University.
Sun, Shuai (2016) Determinant Factors of Customer Satisfaction Degree of China Mobile in Beijing, China. Masters thesis, INTI International University.
