Smart Village: Artificial Intelligence and Social Media for Sales Transformation

Sarjon, Defit and Jhon, Veri and Tedy, Wiraseptya and Siti Zaiton, Mohd Hashim and Mohd Shahizan, Othman and Mohd Murtadha, Mohamad and Rohayanti, Hassan and Apri, Junaidi (2026) Smart Village: Artificial Intelligence and Social Media for Sales Transformation. INTI JOURNAL, 2026 (17). pp. 138-146. ISSN e2600-7320

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Official URL: https://intijournal.intimal.edu.my

Abstract

This paper presents the Smart Village program, an international community engagement initiative conducted in Pasir Gudang, Johor Bahru, Malaysia, to improve digital marketing awareness and entrepreneurial innovation among local traders and micro-entrepreneurs. The program addressed the limited strategic use of digital platforms and Artificial Intelligence (AI) tools in small business marketing practices. Using a participatory training approach, 30 participants attended practical workshops on AI-assisted content creation, visual promotion using Photoroom, and audience engagement analysis through social media platforms. Quantitative evaluation results showed an improvement in participants’ digital marketing competencies, with average scores increasing from 3.50 to 4.20 on a five-point Likert scale. In addition, five new TikTok business accounts were successfully developed with structured content strategies. The collaboration between Universitas Putra Indonesia YPTK, Universiti Teknologi Malaysia, and Majlis Bandaraya Pasir Gudang demonstrates a sustainable triple-helix partnership model that supports digital empowerment, knowledge sharing, and smart village development.

Item Type:	Article
Uncontrolled Keywords:	Artificial Intelligence, Digital Marketing, Smart Village, Community Empowerment
Subjects:	H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software T Technology > T Technology (General)
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	18 May 2026 04:49
Last Modified:	18 May 2026 04:49
URI:	http://eprints.intimal.edu.my/id/eprint/2325

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