Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory

Yang, Hui Hui and Cui, Ruifu and Chong, Wei Ying (2020) Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory. INTI JOURNAL, 2020 (47). ISSN e2600-7320

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Abstract

A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior. The purpose of this study is to examine the mediating role of perceived security risk on customers’ housing-switching behavior with a theoretical approach. It sets forth a conceptual framework that seeks to link systematically the push motivation, pull motivation, perceived security risk and switching intention.

Item Type: Article
Uncontrolled Keywords: Push–pull–mooring theory, Purchase Intention, Perceived Security Risk, Conceptual Framework
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 03 Dec 2020 08:33
Last Modified: 03 Dec 2020 08:33
URI: http://eprints.intimal.edu.my/id/eprint/1469

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