Gen Y Online Shopping Intention towards Electronic products in Kuala Lumpur

Salum, Ali Salum (2016) Gen Y Online Shopping Intention towards Electronic products in Kuala Lumpur. Masters thesis, INTI International University.


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The purpose of this study is to determine the investigation that influences the intention of online purchase of electronic products among the Gen Y in Kuala Lumpur. The development of technology, which spark the growth of Internet hence changing shopping pattern from traditional to online shopping. The study used Theory of perceived risk and Technology acceptance model (TAM). The study address key issues, which might have positive relationship towards online shopping intention towards electronic products which are perceived risk, ease of use and usefulness. The sample size comprises of 250 participants. Correlation design, which is descriptive in nature, will be used to analyse the study and multiple linear regressions. The independent variable of the study is expected to have positive significant relationship with the dependent variable.

Item Type: Thesis (Masters)
Additional Information: MBA 226
Uncontrolled Keywords: Online shopping intention, Perceive risk, Perceive ease of use, Perceive usefulness
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business, Communications & Law
Depositing User: Unnamed user with email
Date Deposited: 25 Sep 2017 07:34
Last Modified: 25 Sep 2017 07:34

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