Communication Strategy Education with a Cultural Perspective through a Co-Culture Communication Approach

Faris, . and Nurma, Yuwita and Ninuk, Riswandari and Teguh Sarwo, Aji (2025) Communication Strategy Education with a Cultural Perspective through a Co-Culture Communication Approach. Journal of Innovation and Technology, 2025 (29). pp. 1-11. ISSN 2805-5179

	Text joit2025_29.pdf - Published Version Available under License Creative Commons Attribution. Download (226kB)
	Text 821 - Published Version Available under License Creative Commons Attribution. Download (36kB)

Abstract

This study presents a Systematic Literature Review (SLR) on communication strategy education with a cultural perspective through the co-culture communication approach. The review aims to synthesize theoretical foundations, pedagogical models, and empirical findings to better understand how cultural perspectives inform communication strategy education. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework guided the search and selection process. Articles published between 2010 and 2025 were retrieved from Scopus, Web of Science, and Google Scholar using keywords related to communication strategy, co-culture communication, and intercultural competence. Through screening of 274 articles and the use of inclusion and exclusion criteria, the analysis included 42 peer-reviewed studies. Thematic synthesis identified four key findings: (1) the addition of a cultural perspective improves education for communication strategy through the development of critical cultural awareness; (2) co-culture pedagogies for communication focus on inclusivity and the voice of the marginal; (3) intercultural competence is a significant product of education; and (4) digital innovations facilitate the wider applicability of co-culture perspectives within higher education. This systematic review acknowledges the deficiencies within empirical evidence, especially within the non-Western world, and calls for longitudinal studies and investigations into digital pedagogies. The results contribute insightful information for teachers, policymakers, and researchers who aim to engage culture perspectives within the education of communication strategy for the achievement of equity, inclusivity, and intercultural competence.

Item Type:	Article
Uncontrolled Keywords:	Communication strategy, Co-culture communication, Cultural perspective, Intercultural competence, Systematic literature review
Subjects:	H Social Sciences > HM Sociology L Education > L Education (General) Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General)
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	24 Dec 2025 08:25
Last Modified:	24 Dec 2025 08:25
URI:	http://eprints.intimal.edu.my/id/eprint/2272

Actions (login required)

View Item