A Novel Approach for Forecasting Tourist Arrivals Using Web Search Data and Artificial Intelligence

Sagar, Gulati and Mohitkumar Jagdishchandra, Rathod and Guntaj, J and Varsha, Agarwal (2024) A Novel Approach for Forecasting Tourist Arrivals Using Web Search Data and Artificial Intelligence. Journal of Data Science, 2024 (40). pp. 1-13. ISSN 2805-5160

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Abstract

The development of economic activity has been matched by growth in the tourism industry. According to information, the tourism industry is growing and both the number of domestic and international tourists visiting each year is expanding. Because of this quick expansion, there are now critical complications with the management of tourism, such as predicting the arrivals for travel, particularly when a lot of people are visiting appealing locations for particular periods. The proposed Artificial Fish Swarm Optimized Dynamic Gated Recurrent Unit (AFSO-DGRU) approach transforms the forecasting of demand for tourism by utilizing intelligence from swarms to improve forecasts and strategically adapting to fluctuating visitor structures. It ensures accurate and dynamic responses even during times of uncertainty when demand is high. The study used Google Trends to collect data from searches on the web and examine trends in tourist’s interest and demand for travel. By combining innovative artificial intelligence (AI) algorithms with realtime online search data, this study presents a novel way to improve the accuracy of visitor arrival predictions. The proposed method performs better than the existing methods to utilize the parameters such as mean absolute deviation called MAE (42.01), mean square error denoted by MSE (3059.85), mean absolute percentage error defined MAPE (1.34), and RMSPE or root mean square percentage error (1.43). This research utilizes web search data and AI to improve the accuracy of forecasting tourist arrivals, offering valuable insights for understanding tourism trends.

Item Type:	Article
Uncontrolled Keywords:	Tourism industry; economic activity; Google Trends; Web search; AFSO-DGRU
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	08 Nov 2024 03:36
Last Modified:	08 Nov 2024 03:36
URI:	http://eprints.intimal.edu.my/id/eprint/2020

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