Analysis of Indonesian Public Perception on the Influence of American Food Brands with the Indonesia-America Cooperation Relationship Using SEM-PLS

Aqil Azmi, Reswara and Nadhira Safa, Kamiilah and Marshanda, Aprilia and Shalwa Oktavrilia, Kusuma and M. Fariz Fadillah, Mardianto and Ardi, Kurniawan (2024) Analysis of Indonesian Public Perception on the Influence of American Food Brands with the Indonesia-America Cooperation Relationship Using SEM-PLS. Journal of Data Science, 2024 (13). pp. 1-8. ISSN 2805-5160

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Abstract

Globalization has removed barriers between countries, particularly in the field of food. One of the main impacts of this phenomenon is the entry of foreign food and beverage brands into domestic markets, including brands from the United States. The United States (US) supports Israel in its conflict with Palestine, which is contrary to Indonesia's stance. Therefore, an analysis was conducted on the perception of Indonesian society towards American brands and how this affects the bilateral cooperation between the two countries. The method used was descriptive quantitative, and data analysis was performed using Structural Equation Modeling Partial Least Square (SEM-PLS) with a sample of 200 respondents. The results of this study showed an R-square value of 10.22% without a mediating variable and 49.87% when including a mediating variable. This value indicates that incorporating the mediating variable into the model increases the explained variability of the model to 49.87%, while the remainder can be explained by other variables.

Item Type:	Article
Uncontrolled Keywords:	American Food Brand, Cooperation Relationship, Indonesia-America, SEM-PLS
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	23 Jul 2024 06:19
Last Modified:	31 Jul 2024 07:11
URI:	http://eprints.intimal.edu.my/id/eprint/1940

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