PAEI as Predictor of Entrepreneurship: A Focus Group Approach

Nie, Yijing (2016) PAEI as Predictor of Entrepreneurship: A Focus Group Approach. Masters thesis, INTI International University.

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Abstract

The purpose of this study is to explore whether the PAEI model can be a predictor of entrepreneurship, especially in China and Malaysia. Entrepreneurship is developing at a rapid speed in China and Malaysia with a further momentum in years. However, there are only a few researchers studying the PAEI model, even less regarding it as predictors of entrepreneurship. As a result, the research objective is investigate the personality traits that influence individuals on entrepreneurship in terms of the PAEI model. In order to conduct this research, focus group approach was applied to collect data relating to the in-depth perception the interviews hold. In this study, focus groups were comprised of 10 participants including 5 entrepreneurs and 5 entrepreneurs from China and Malaysia, as well as a moderator leaded the discussion on a research topic. After a deep discussion of two focus groups, all the outputs and relevant findings of this study will be progressively analysis – preliminary analysis, assumption testing, key findings and comparative analysis. From the preliminary analysis, PAEI results were considered not only reflect interviewees’ personality but also their perceived duties. Next, 5 assumptions related to the topic had been test according to interviewee perspectives. There were 2 predictive and 3 non-predictive assumptions. Following, 8 key findings had been digested from basic, probing and in-depth questions. Then, total 8 similar and different characteristics of PAEI model between two focus groups had been illustrated one by one. Final conclusion and recommendation will be provided based on the findings and the whole research process.

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