Female e-Shopper’s Satisfaction of Cosmetic Products in China

Ma, Yaxin (2016) Female e-Shopper’s Satisfaction of Cosmetic Products in China. Masters thesis, INTI International University.

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Abstract

Online shopping is a contemporary trend. People accustomed to this new consumption patterns. Similarly, online shopping is also deeply affect people’s buying behaviour. People like to buy a variety of items online, including daily necessities, food, and household electrical appliances, cosmetic and so on. As people’s living standards continue to improve, for online shopping, consumer requirements are also increasing. The aim of this research was to study e-shopper’s satisfaction survey for cosmetic product in China. This study focused on e-shoppers buying behaviour from five north-western provinces of China. The researchers collected a large amount of literature and focus on product price, quality and delivery. And by comparison of the store, the level of price, different quality and delivery. And by comparison of the store, the level of price, different quality and length of time of delivery, all affect the satisfaction of e-shoppers. Through the study of these three areas, finding the most influential factors of e-shoppers satisfaction. This study is a quantitative research. Using factor analysis, pilot tests and reliability test to study unknown regions. Using SPSS statistical system. All collected data were input into the SPSS system, which through the use of partial least squares (PLS) analysis of the assumptions made and preliminary testing. Through the above test research, learn Chinese e-shoppers’ satisfaction, giving recommendations to cosmetics product and pave the way for future research.

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