Xie, Tian (2013) Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants. Masters thesis, INTI International University.
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Abstract
This study seeks to determine which restaurant experiences influence on the customer satisfaction a restaurant in the context of Malaysia based chain restaurants. The research examines the relationships among restaurant experiences and customer satisfaction in the context of Malaysia based chain restaurants. The results of this study suggest that: (a) A restaurant’s environment and food quality positively influences on customers’ satisfaction, (b) customers’ perception of price fairness influence on customers’ satisfaction, (c) development of service quality drives customer satisfaction. These results provide a basis for investigating which restaurant experiences are critical in eliciting development of customer satisfaction for a Malaysia based chain restaurant. This study also offers managers a perspective for developing marketing strategies to strengthen customer satisfaction in Malaysia based chain restaurants.
| Item Type: | Thesis (Masters) |
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| Additional Information: | MBA 125 |
| Uncontrolled Keywords: | Restaurant experiences, customer satisfaction, chain restaurants |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business, Communications & Law |
| Depositing User: | Unnamed user with email masilah.mansor@newinti.edu.my |
| Date Deposited: | 18 May 2017 07:04 |
| Last Modified: | 18 May 2017 07:04 |
| URI: | http://eprints.intimal.edu.my/id/eprint/795 |
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