MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA

Guan, Di and Syriac, Nellikunnel (2023) MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA. Journal of Business and Social Sciences, 2023 (19). pp. 1-8. ISSN 2805-5187

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Abstract

The purpose of this study is to formulate the modelon the factors which influence consumer trust in e-commerce in China in Shanghai. Previous scholars have done some researches using TAM model to analysis e-commerce, but none of them had focus on Chinese consumers. Therefore, this research focuses on Chinese consumers' trust in e-commerce. A convenience sampling questionnaire were be use as instrument for data collection. A data of 307 respondents were collected and analyzed by SPSS. Descriptive and inferential statistical analysis will be carry out to examine the relationship between the independent variables and dependent variables.

Item Type: Article
Uncontrolled Keywords: Consumer Behaviour, Trust, E-commerce, Shanghai
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 30 Nov 2023 03:17
Last Modified: 30 Nov 2023 08:49
URI: http://eprints.intimal.edu.my/id/eprint/1832

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