Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley

Sukjeet Kaur, Sandhu and Laily, Paim and Kamaljeet, Kaur (2018) Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley. INTI JOURNAL, 2018 (31). ISSN e2600-7320

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Abstract

The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was narrowed down to three categories which were clothing/scarfs, shoes and handbags. The results revealed that materialism, social status display and brand consciousness has a significant relationship with status consumption.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Faculty of Business, Communications & Law
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 10 May 2021 07:13
Last Modified: 10 May 2021 07:13
URI: http://eprints.intimal.edu.my/id/eprint/1496

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