Chong, Alain Yee Loong and Chong, Joan Lynn and Ooi, Keng Boon and Lin, Binshan (2011) An empirical analysis of the adoption of m-learning in Malaysia. International Journal of Mobile Communications, 9 (1). pp. 1-18. ISSN 1741-5217
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Abstract
This paper empirically examines the factors affecting the adoption of Mobile learning (m-learning) in Malaysia. The six factors examined in this study are perceived ease of use, perceived usefulness, technical feasibility, cost effectiveness, quality of services and cultural aspects. Data were collected from 181 Malaysian users. The hypotheses were analysed using multiple regression analysis. The results show that perceived ease of use, perceived usefulness, quality of services and cultural aspects have significant and positive effects on the adoption of m-learning in Malaysia. Educational institutions that are planning to adopt m-learning will be formulate adoption strategies based on this study’s findings.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | m-learning; mobile learning; Malaysia; data analysis; technology adoption. |
| Subjects: | Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of IT |
| Depositing User: | Unnamed user with email masilah.mansor@newinti.edu.my |
| Date Deposited: | 12 May 2016 01:43 |
| Last Modified: | 12 May 2016 01:43 |
| URI: | http://eprints.intimal.edu.my/id/eprint/262 |
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