Factor Affecting Purchase Intention of Health Supplement in Malaysia

Tan, Ying Ling and Wong, Chee Hoo and Ng, Alex, Hou Hong and Lim, Kim Yew (2019) Factor Affecting Purchase Intention of Health Supplement in Malaysia. INTI JOURNAL, 2019 (5). ISSN e2600-7320

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Abstract

This research was initiated to bridge the gap by determining the factors that influence the purchase intention health supplement in Malaysia and thus provide insights about the marketing plan to the marketers in the health supplement industry to improve their competitiveness. Questionnaires were distributed to 386 individual by convenience sampling in Malaysia via social media such as Facebook and Whatsapp. Besides, correlation study and multiple regression were applied as the research method. Among five independent variables, only informational influence showed the insignificant result on purchase intention of health supplement in Malaysia, while perceived price showed negative relationship on purchase intention of health supplement in Malaysia.

Item Type:	Article
Uncontrolled Keywords:	Purchase intention, theory planned behaviour, health supplement
Subjects:	H Social Sciences > HG Finance
Divisions:	Faculty of Business, Communications & Law
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	18 Oct 2019 06:12
Last Modified:	23 Mar 2024 07:35
URI:	http://eprints.intimal.edu.my/id/eprint/1278

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