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Cham, Tat Huei and Easvaralingam, Yalini (2012) Service quality, image and loyalty towards Malaysian hotels. International Journal of Services, Economics and Management, 4 (4). pp. 267-281. ISSN 1753-0830
Cheng, Boon Liat and Mansori, Shaheen and Cham, Tat Huei (2014) The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry. Journal of Hospitality Marketing & Management, 23 (3). pp. 314-326. ISSN 1936-8631