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Abdul Rahim, H. and Ab. Wahab, K. and Saad, Abidah (2015) The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review. Business and Management Studies, 1 (2). pp. 1-6. ISSN 2374-5924
Ghoshal, Anupama and Mathews, Soney (2015) Low Cost Carriers (LCC) in the Indian Aviation Space: A Contemporary Indian Perspective. International Journal of Management & Behavioural Sciences, 6-7. pp. 512-515. ISSN 2278-5671
Gowda, Kavitha R. and Mathews, Soney (2015) A Study on Rural Youth's Shopping Preferences towards Mobile Phones and Personal Computers. The International Journal of Management, 10 (2). pp. 76-83. ISSN 0973-9165
Kothari, Vasant and Mathews, Soney (2015) Communication of Kids’ Wear Safety to Parents: Indian Retailers’ Viewpoint. Journal of IMS Group, 12 (2). ISSN 0973-824X
Kothari, Vasant and Mathews, Soney (2015) Indian Parents' Perspective towards Brand Loyalty and Kids’ Wear Safety. BVIMSR’s Journal of Management Research, 7 (2). ISSN 0976 - 4739
Maney, Kiran L and Sindhuja, A. and Mathews, Soney (2015) A Study on Feasibility of Digital Marketing for Small and Medium Enterprises. International Journal of Exclusive Management Research. pp. 108-117. ISSN ISSN 2249 - 2585
Mansori, Shaheen and Rezaee, Zabihollah and Homayoun, Saeid and Noghondari, Ali Taebi (2015) Do Individual Traits Associate with Ethical Judgment? Journal of Management and Sustainability, 5 (3). pp. 85-98. ISSN 1925-4733
Mathews, Soney and Jassel, Jagdeep Singh (2015) A Path towards Technology Driven Education: Attitude of Teachers towards Innovative Teaching Practices. In: ABBS Conference Proceedings, 6th International Conference on Managing Business Competitiveness through Technology, Innovation and Big, 17-18 December 2015.
Muhammad, Farrukh and Butt, Sonia and Mansori, Shaheen (2015) Innovation Capability: The Role of Islamic Work Ethics. Journal of Asian Business Strategy, 5 (7). pp. 125-131. ISSN 2225-4226
Ng, Sin Huei (2015) Exploring the relationship between “other block-holders” and the performance of family-controlled corporations in Malaysia. Asia-Pacific Journal of Business Administration, 7 (2). pp. 117-139. ISSN 1757-4323
Ohajionu, Uchechi Cynthia (2015) A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour. Doctoral thesis, INTI International University.
Ohajionu, Uchechi Cynthia and Mathews, Soney (2015) Advertising on Social Media and Benefits to Brands. Journal of Social Sciences and Humanities, 10 (2). pp. 335-351. ISSN 1823-884x
Ong, Tze San and Soh, Wei Ni and Teh, Boon Heng and Ng, Sin Huei (2015) Influence of Environmental Disclosures on the Financial Performance of Public Listed Malaysian Manufacturing Companies. Asia-Pacific Management Accounting Journal, 10 (1). pp. 107-140. ISSN 1675-3194
Ong, Tze San and Soh, Wei Ni and Teh, Boon Heng and Ng, Sin Huei (2015) Stock Return, Currency and General Elections. Pertanika Journal of Social Science & Humanities, 23. pp. 237-250. ISSN 0128-7702
Rajagopal, Premkumar and Kaliani Sundram, Veera Pandiyan and Maniam Naidu, Babudass (2015) Future Directions of Reverse Logistics in Gaining Competitive Advantages: A Review of Literature. International Journal of Supply Chain Management, 4 (1). pp. 39-48. ISSN 2050-7399
Raman, Arasu (2015) Heterogeneous Bank Offerings against Homogeneous Customer Reflection. Academy of Taiwan Business Management Review, 11 (3). pp. 123-131. ISSN 1813-0534
Win, N. L. and Wynn, S. D. (2015) Introducing blended learning practices in our classrooms. Journal of Institutional Research South East Asia, 13 (2). pp. 17-27. ISSN 1675-6061
