Items where Author is "Tih, Siohong"

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Tih, Siohong and Wong, Kok Kee and Gary, S. Lynn and Richard, R. Reilly (2015) Prototyping, Customer Involvement and Speed Information Dissemination in New Product Success. Journal of Business & Industrial Marketing, 31 (4). pp. 437-448. ISSN 0885-8624

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