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Tan, Kristine, Kai Qing and Soon, Eu Hui and Phung, Siew Poh (2024) The Effectiveness of Social Media Influencers and Its Impact Digital Marketing Towards the Buying Behaviors among Generation Z in Malaysia. Journal of Business and Social Sciences, 2024 (32). pp. 1-10. ISSN 2805-5187
Tan, Kristine, Kai Qing and Soon, Eu Hui and Liu, Chengxuan (2024) The Effects of Actor Popularity on Audience’s Desire to Watch Korean Dramas. Journal of Business and Social Sciences, 2024 (31). pp. 1-10. ISSN 2805-5187
Tan, Kristine, Kai Qing and Soon, Eu Hui and Sriganesh, Varun (2024) The Impact of Social Media Influencers Towards Consumers’ Attitude. Journal of Business and Social Sciences, 2024 (33). pp. 1-12. ISSN 2805-5187