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Sun, Dongshuo and Leong, Wai Yie (2025) A Literature Study on GenAI Adoption Behavior from the UTAUT Perspective. INTI JOURNAL, 2025 (37). pp. 1-8. ISSN e2600-7320
Sun, Dongshuo and Leong, Wai Yie (2025) Case Analysis of Generative AI Adoption and Application Based on the UTAUT Theory: Taking Ctrip's TripGenie Intelligent Travel Chatbot as an Example. Journal of Innovation and Technology, 2025 (10). pp. 1-10. ISSN 2805-5179