Items where Author is "Ohajionu, Uchechi Cynthia"

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Article

Ohajionu, Uchechi Cynthia and Mathews, Soney (2016) Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia. TIJ's Research Journal of Social Science & Management, 6 (1). pp. 31-39. ISSN 2251-1571

Ohajionu, Uchechi Cynthia and Mathews, Soney (2015) Advertising on Social Media and Benefits to Brands. Journal of Social Sciences and Humanities, 10 (2). pp. 335-351. ISSN 1823-884x

Thesis

Ohajionu, Uchechi Cynthia (2015) A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour. Doctoral thesis, INTI International University.

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