Items where Author is "Mathews, Soney"

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Number of items: 10.


Kothari, Vasant and Mathews, Soney (2016) Necessity of Kids wear Safety Regulations for India: Viewpoint of Retailers. Sona Global Management Review, 10 (2). pp. 1-14. ISSN 0973-9947

Ohajionu, Uchechi Cynthia and Mathews, Soney (2016) Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia. TIJ's Research Journal of Social Science & Management, 6 (1). pp. 31-39. ISSN 2251-1571

Ohajionu, Uchechi Cynthia and Mathews, Soney (2015) Advertising on Social Media and Benefits to Brands. Journal of Social Sciences and Humanities, 10 (2). pp. 335-351. ISSN 1823-884x

Kothari, Vasant and Mathews, Soney (2015) Communication of Kids’ Wear Safety to Parents: Indian Retailers’ Viewpoint. Journal of IMS Group, 12 (2). ISSN 0973-824X

Kothari, Vasant and Mathews, Soney (2015) Indian Parents' Perspective towards Brand Loyalty and Kids’ Wear Safety. BVIMSR’s Journal of Management Research, 7 (2). ISSN 0976 - 4739

Ghoshal, Anupama and Mathews, Soney (2015) Low Cost Carriers (LCC) in the Indian Aviation Space: A Contemporary Indian Perspective. International Journal of Management & Behavioural Sciences, 6-7. pp. 512-515. ISSN 2278-5671

Maney, Kiran L and Sindhuja, A. and Mathews, Soney (2015) A Study on Feasibility of Digital Marketing for Small and Medium Enterprises. International Journal of Exclusive Management Research. pp. 108-117. ISSN ISSN 2249 - 2585

Gowda, Kavitha R. and Mathews, Soney (2015) A Study on Rural Youth's Shopping Preferences towards Mobile Phones and Personal Computers. The International Journal of Management, 10 (2). pp. 76-83. ISSN 0973-9165

Book Section

Mathews, Soney and Varshney, Seema and Jassel, Jagdeep Singh (2016) Discernment of Youth towards E-Retailing in Asian and Gulf Marketing Territories. In: E-Retailing Challenges and Opportunities in the Global Marketplace. Business Science Reference, United States of America, pp. 183-204. ISBN 9781466699229

Conference or Workshop Item

Mathews, Soney and Jassel, Jagdeep Singh (2015) A Path towards Technology Driven Education: Attitude of Teachers towards Innovative Teaching Practices. In: ABBS Conference Proceedings, 6th International Conference on Managing Business Competitiveness through Technology, Innovation and Big, 17-18 December 2015.

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