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Chee, Zhu Yang and Mak, Seen Theng and Roy, Sharwin and Ma, Junzhe and Ali Akbar, Rafatnia (2023) BRAND IMAGE, STAFF INTERACTION BEHAVIOR AND OVERALL SERVICE QUALITY ON DECLINING SALES: A CASE STUDY OF STARBUCKS COFFEE MALAYSIA. Journal of Business and Social Sciences, 2023 (37). pp. 1-14. ISSN 2805-5187