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Fera, Nelfianti and Usep, Suhud and Setyo Ferry, Wibowo and Christian Wiradendi, Wolor (2026) Exploring Impulsive Buying and Sustainability in Live Commerce: A Conceptual Study on Men’s Cosmetics. Journal of Business and Social Sciences, 2026 (02). pp. 15-23. ISSN 2805-5187