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Fajar, Lestari and Usep, Suhud and Setyo Ferry, Wibowo and Christian Wiradendi, Wolor (2026) A Conceptual Framework of Customer Behavior in Software Public Training: Integrating TAM, TPB, and Sustainable Marketing in Vocational Higher Education. Journal of Business and Social Sciences, 2026 (04). pp. 36-41. ISSN 2805-5187