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Yunita Nidiah Indah, Permata and Choo, Dennis, Ying Hoe (2023) SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST. Journal of Business and Social Sciences, 2023 (11). pp. 1-10. ISSN 2805-5187
Shiranthi, Adris and Choo, Dennis, Ying Hoe (2022) E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION. Journal of Business and Social Sciences, 2022 (18). pp. 1-22. ISSN 2805-5187
Tanah, Peter Kenny and Choo, Dennis, Ying Hoe (2022) RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA. Journal of Business and Social Sciences, 2022 (11). pp. 1-10. ISSN 2805-5187
