Items where Author is "Cheah, Zi Yin"

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Rakesh, Sarpal and Cheah, Zi Yin (2022) LITERATURE REVIEW ON THE EFFECT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) IN THE MALAYSIAN EVENT MANAGEMENT INDUSTRY. Journal of Business and Social Sciences, 2022 (21). pp. 1-11. ISSN 2805-5187

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