Enterprise Relationship Management in Beijing, China

Wang, Haiqing (2016) Enterprise Relationship Management in Beijing, China. Masters thesis, INTI International University.


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Although enterprise relationship has already existed for a long time since the concept of the enterprise was founded, however, the scholarly researchers are insufficient with relations to the topic of enterprise relationship. The enterprise relationship is always changing to follow the development of society and enterprise, and the enterprise relationship of China have unique features that differ from the Western perspectives, especially within the stated-owned enterprise and local Chinese private enterprise. In this research, in order to explore the value of enterprise relationship, researcher used case study approach to record the different members’ interviews as input. Then used the record and cross tabulation of the members’ feedback as process to analyses for getting the output of the values of enterprise relationship, the relationship how to influence the performance of enterprise. The findings will be included LMX theory and CRM theory on value of performance of enterprise, such as how to use the LMX theory to increase more value with the enterprise, and how to use the CRM theory to improve the performance of enterprise. Finally, this case study will help two kinds of enterprise to operate more effectively and efficiently in the future, such as stated-owned enterprise and the local Chinese private enterprise, this research also give some findings to help all employees and employers who work in these companies. On the academic side, it will also enrich the huge gap of studies on enterprise relationship management in Beijing, China, and the research will provide a platform for the future studies to refer when researchers study on enterprise relationship management in Beijing, China.

Item Type: Thesis (Masters)
Additional Information: MBA 225
Uncontrolled Keywords: Enterprise relationship, Performance, LMX, CRM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business, Communications & Law
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 25 Sep 2017 07:28
Last Modified: 25 Sep 2017 07:28
URI: http://eprints.intimal.edu.my/id/eprint/937

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