Challenges of Franchising in Malaysia: A Case Study Approach

Ng, Ken Onn (2016) Challenges of Franchising in Malaysia: A Case Study Approach. Masters thesis, INTI International University.

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Abstract

This study is focusing on challenges of franchising business which based on in strategic management point of view especially in 9 steps of setting up franchise system, TOC and Agency theory. There are lack of researcher had done on strategic management study in franchise business. Moreover, less scholar paper can be found about the challenges of franchising business especially in the context of Malaysia. So, the purpose of this research is to study the challenges of franchising business that had implemented Strategic Management theories (TOC and Agency theory) by case study approach. There is no best research design for any research, however, a good research design must be able to identify the methods and procedures for the data collection and analysing process. For this purpose, this research will adopt qualitative research methods as qualitative research methods will enable the researchers to understand people better based on what they say and what they do. In a word, the type of investigation of this study is a qualitative study which is single case method. This is to identify the challenges of franchising business in Malaysia that adopted the Strategic management theories. In short, the recommendation and personal reflection of researcher were drawn in the end of this report. The key findings of this study shows interviewees has no any higher education level and therefore it was assumed that they have less knowledge on the Strategic Management theories. In conclusion, business management of the organization are more to “Trial and Error”, which opposed with the Strategic Management theories which emphasize on careful planning and analysing before commencement of activities.

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