Real Estate Marketing Using Wechat Platform in China

Zhang, Jiahui (2016) Real Estate Marketing Using Wechat Platform in China. Masters thesis, INTI International University.

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Abstract

Recently, WeChat has become a very popular platform as Social Network Site (SNS). The purpose of the study is to investigate the relationship of the real estate marketing by using WeChat platform in China. There is the limited literature review in English based since most of the research is in Chinese based which regards towards the WeChat platform. Mass media, income and attitude will be the independent variables that used to discuss in this research. Through these three independent variables, the researchers will study js there any relationship between the VI and the willingness of the people to purchase the housing through the WeChat platform. The research methodology is used correlation which is a quantitative survey to study the relationship among the VI and DV. The non-probability convenience sampling method will be conducted during the distribution of the questionnaires. Income may have the highest influence towards the real estate marketing when using WeChat platform in China.

Item Type: Thesis (Masters)
Additional Information: MBA 215
Uncontrolled Keywords: China, WeChat platform, Real estate marketing
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Business, Communications & Law
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 19 Sep 2017 02:14
Last Modified: 19 Sep 2017 02:14
URI: http://eprints.intimal.edu.my/id/eprint/927

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