Employee Engagement in SME in Kuala Lumpur

Tan, Kai Mian (2016) Employee Engagement in SME in Kuala Lumpur. Masters thesis, INTI International University.


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Employee engagement involve the direct communication with the elements from Human Resources, Sales, Marketing and Public Relation, it needs to be centralized then the organization can launch the employee engagement programs and strategies to improve the business performance (Horney, 2015). Based on McConnell (2011) research paper, engaged employees basically more productive and less likely to leave their organizations compared to disengaged employees. According to Malaysia statistics report in 2014, SME industry contributed 35.9% to Malaysia’s GDP. Therefore, the purpose of this research was to examine the relationship between employee engagement with working relationship, empowerment, employee motivation, employee retention and work life balance. A sample of 123 employees, based on convenience sampling was chosen to collect information using a self-administrated questionnaire that was adopted. The findings indicated that working relationship, empowerment, employee motivation, employee retention and work life balance have positive relationship with employee engagement. Lastly, based on the findings, this research proposed measures to improve the competitiveness of SME in Kuala Lumpur, Malaysia via appropriate employee engagement programs.

Item Type: Thesis (Masters)
Additional Information: MBA 195
Uncontrolled Keywords: Employee Engagement, Working relationship, Empowerment, Employee motivation, Employee retention, Work life balance, SME
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business, Communications & Law
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 07 Sep 2017 07:04
Last Modified: 07 Sep 2017 07:04
URI: http://eprints.intimal.edu.my/id/eprint/905

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