Empirical Study on Acceptance Level of Mobile Transaction Due To Privacy Invasion

Tan, Chia Chee (2014) Empirical Study on Acceptance Level of Mobile Transaction Due To Privacy Invasion. Masters thesis, INTI International University.


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Issue of privacy invasion is alarming nowadays. Many mobiles users in Malaysia received unsolicited phone calls and text messages in marketing various kinds of products and services without knowing the reliability of information sources. Reliability of mobile transaction thus seems to become questionable with the privacy issues arose in the market. In this research study, the main focus is to identify acceptance level of consumers in mobile transaction due to the issue of privacy invasion as complaints are arising. In order to achieve this objective, online survey had been conducted in context of Malaysia. A total of 377 of respondents are selected through snowball sampling in participating the questionnaire survey which representing the interest of population. For the data analysis, Statistical Package of Social Schemes (SPSS) version 20.0 Software and Partial Least Squares regression (PLS) version beta were deployed in computing statistical data.

Item Type: Thesis (Masters)
Additional Information: MBA 139
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 02 Jun 2017 06:08
Last Modified: 02 Jun 2017 06:08
URI: http://eprints.intimal.edu.my/id/eprint/810

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