A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia

Khoh, Cindy (2012) A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia. Masters thesis, INTI International University.

MBA 80.pdf

Download (1MB) | Preview


The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this study provides a deep insight in regard of the influence of green marketing tools on the consumer purchasing behavior on green cosmetic product. The result of this study showed the green marketing tools started demonstrate its prominence in accordance to the Malaysia’s current market trend. The model showed that three of the green marketing tools, which are environmental advertisement, eco-label and eco-brand, are significantly influences consumer’s purchase behavior on green cosmetic product. It is expecting that this study can contributed assistance to the future practices that will be apply for the green cosmetic market in Malaysia.

Item Type: Thesis (Masters)
Additional Information: MBA 80
Uncontrolled Keywords: Green marketing tools, Environmental Advertisement, Eco-Label, Eco-brand, Differences in Demographic Factors, Green Cosmetic Product Purchasing
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Business
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 17 Jan 2017 06:09
Last Modified: 17 Jan 2017 06:09
URI: http://eprints.intimal.edu.my/id/eprint/668

Actions (login required)

View Item View Item