Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers

Ong, Li Yin (2013) Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers. Masters thesis, INTI International University.

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Money is vital element of modern living and plays an important role in stimulating people and influences their buying decisions. Different individuals possesses different goals (e.g. enjoying life, acquiring power) besides accumulating wealth, and these goals will eventually lead to different dimensions of money attitudes which can be the motivators of compulsive buying. Indeed, most individuals regardless of their age, gender or social status can be expected to be the victim of impulsive buying. In Malaysia, this topic has been under-researched and the general idea of money attitudes was primarily focused on the western context. Thus, this study aims to investigate the relationship between money attitudes and compulsive purchase tendency in the Malaysian context. Based on the literature reviewed, a theoretical framework was developed and the researcher conducted a convenience sampling of data whereby 102 respondents were surveyed using questionnaires. The data was analyzed using the Statistical Package for Social Science (SPSS) version 20.0 and Partial Least Square (PLS) method. The results showed that individual’s money dimension of power/prestige and quality has an effect on their compulsive buying behavior. Specifically, the individuals’ money attitudes dimensions’ impact on compulsive buying behavior was strengthened in an indirect manner rather than direct. Thus, this research provides useful information to marketers and policy makers which will help them to better understand consumers’ spending behavior.

Item Type: Thesis (Masters)
Additional Information: MBA 69
Uncontrolled Keywords: Money Attitudes, Compulsive Buying, Power and Prestige, Quality, Anxiety
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Business
Depositing User: Unnamed user with email
Date Deposited: 17 Jan 2017 01:40
Last Modified: 17 Jan 2017 01:40

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