Ghoshal, Anupama and Mathews, Soney (2015) Low Cost Carriers (LCC) in the Indian Aviation Space: A Contemporary Indian Perspective. International Journal of Management & Behavioural Sciences, 6-7. pp. 512-515. ISSN 2278-5671
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Abstract
The paper discusses in case study format the present struggle in the low cost airlines market with players like Indigo, SpiceJet, Jet Airways and GoAir etc. The case describes the contemporary events, challenges and opportunities prevailing in the Indian aviation sector with special focus on the low cost carries (LCC). The case also outlines the implications of the factors affecting LCC operations for the contemporary Indian consumer. The present case study can be used for classroom discussions in marketing, strategic marketing and consumer behavior to describe the strategies of the LCC players in contemporary Indian market. The content of the case study can also be used to further develop detailed cases on the individual airline companies competing in the LCC space.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Low cost carriers, aviation, and consumer behavior |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Business |
| Depositing User: | Unnamed user with email masilah.mansor@newinti.edu.my |
| Date Deposited: | 21 Nov 2016 07:58 |
| Last Modified: | 21 Nov 2016 07:58 |
| URI: | http://eprints.intimal.edu.my/id/eprint/623 |
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