Oluwasegun, Ajayi (2009) Factors Contributing to the Decline in Compact disc Sales in the Malaysia and Nigerian Markets for Music. Masters thesis, INTI International University.
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Abstract
This research investigates the demand side of original music CDs sales. The study use a survey of 75 respondents consisting of Malaysian and Nigerian consumers, the study measure consumers original CDs purchase behavior in the last one year with a number of related variables. A number of Non-parametric test e.g. Spearman who test were carried out to accomplish the states objectives. It concludes that free downloads had no influence in the decline in record sales in many developing countries market. Physical piracy on the other hand, which involves the sale of pirate Copies contributed to decline sales. It concludes that the major factor influencing a switch from legitimate CD purchase was consumer perception of high prices charged by record labels. It is recommended that record companies focus on music as service.
| Item Type: | Thesis (Masters) |
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| Additional Information: | MBA 4 |
| Uncontrolled Keywords: | Declining sales, Piracy, Consumer purchase behavior |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Business |
| Depositing User: | Unnamed user with email masilah.mansor@newinti.edu.my |
| Date Deposited: | 07 Nov 2016 03:24 |
| Last Modified: | 07 Nov 2016 03:24 |
| URI: | http://eprints.intimal.edu.my/id/eprint/545 |
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