Ethical Governance of AI-Generated Political Content on TikTok and YouTube

Han, Yajie and Hashim, Mohd Haizra (2026) Ethical Governance of AI-Generated Political Content on TikTok and YouTube. INTI JOURNAL, 2026 (37). pp. 321-330. ISSN e2600-7320

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Abstract

AI-generated political videos pose ethical issues related to truthfulness, consent, audience autonomy, and platform responsibility. This review discusses these issues in relation to TikTok and YouTube through a narrative synthesis of research studies published from 2022 until September 2026 and available primary governance documents. Recent research shows that deepfake detection varies with audiovisual characteristics and that warnings may not eliminate reliance on fabricated content. Audits of platforms reveal differences in political content exposure but do not establish the effects of synthetic videos on voting behavior or general radicalization effects. TikTok prohibits political promotion for money and misleading use of synthetic videos; YouTube relies on transparency policy, misinformation guidelines, and complaints about likeness, whereas Google has region-specific advertising policies. The review proposes a six-dimensional responsible synthetic political communication framework that translates existing governance principles into coordinated duties for disclosure, provenance, consent and identity protection, factual integrity, autonomy-preserving targeting, and correction and audit. Its contribution is to connect ethical responsibilities across production, distribution, and remedy; it remains a normative proposal requiring empirical evaluation

Item Type:	Article
Uncontrolled Keywords:	Artificial intelligence, Political communication, Media ethics, Deepfakes, Platform governance
Subjects:	B Philosophy. Psychology. Religion > BJ Ethics P Language and Literature > P Philology. Linguistics Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	26 Oct 2026 03:31
Last Modified:	26 Oct 2026 03:31
URI:	http://eprints.intimal.edu.my/id/eprint/2380

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