Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App

Cheah, Kim Mun and Soon, Eu Hui and Feng, Hengzhong (2024) Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App. Journal of Business and Social Sciences, 2024 (25). pp. 1-8. ISSN 2805-5187

	Text jobss2024_25.pdf - Published Version Available under License Creative Commons Attribution. Download (237kB)
	Text 649 - Published Version Available under License Creative Commons Attribution. Download (21kB)

Abstract

The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malaysia. This study investigates the relationship between TikTok’s interface design and user consumption levels among Malaysian centennial users (ages 18-24). Using a quantitative survey of 40 respondents, the findings reveal a high level of TikTok consumption in terms of time spent and engagement. Statistical analysis via SPSS confirms that TikTok’s interface design significantly influences user consumption behavior. These findings highlight the critical role of interface design in shaping the consumption dynamics of short-video apps, and ideally align to supporting Sustainable Development Goals 12 (SDG 12).

Item Type:	Article
Uncontrolled Keywords:	TikTok, consumption level, consumption behavior, interface design
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	26 Dec 2024 01:55
Last Modified:	30 Dec 2024 05:23
URI:	http://eprints.intimal.edu.my/id/eprint/2098

Actions (login required)

View Item