Data Analysis and Rating Prediction on Google Play Store Using Data-Mining Techniques

Kayalvily, Tabianan and Denis, Arputharaj and Mohd Norshahriel, Abd Rani and Sarasvathi, Nahalingham (2022) Data Analysis and Rating Prediction on Google Play Store Using Data-Mining Techniques. Journal of Data Science, 2022 (01). ISSN 2805-5160

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Abstract

Google Play Store was formerly known as Android Market. This biggest Android Application (App) provides a wide variety of details on requirements such as reviews, quality, number of installs, and explanations for device functionality. This study aims to predict the ratings of Google Play Store apps using decision trees for classification in machine learning algorithms. The goal of using a Decision Tree is to create a training model that can use to predict the class or value of the target variable by learning simple decision rules inferred from prior data. This method classifies a population into branch-like segments that construct an inverted tree with a root node, internal nodes, and leaf nodes. The algorithm is non-parametric and can efficiently deal with large, complicated datasets without imposing a complicated parametric structure. This enables us to draw a comprehensive picture of the current situation on the process of analyzing Google Play Store by Number of Downloading Rate and Rating in current market trend. This will help the developers understand customers' great desires, attitudes, and trends in demand. To understand more in-depth, the similarity between the functionality of the device and to construct clusters of related applications. Then, analyze their characteristics following features of interest. The datasets that the author used are collected from Google Play Store (2019). In this research, the expected results have a more strong correlation between price and number of downloads and similarity between price and participation.

Item Type:	Article
Uncontrolled Keywords:	Google Play Store, Decision Tree, Analysis, Machine Learning Algorithm
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Depositing User:	Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited:	08 Jan 2022 09:11
Last Modified:	07 May 2024 09:31
URI:	http://eprints.intimal.edu.my/id/eprint/1575

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