“Resilient Young Smokers” - A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia

Liau, Chee How and Leanne, White and Keith, Thomas and Tan, Seng Tack (2018) “Resilient Young Smokers” - A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia. Asian Social Science, 14 (10). pp. 1-11. ISSN 1911-2025

[img]
Preview
Text
Final Draft Smoking.pdf

Download (246kB) | Preview

Abstract

Although cigarette smoking rate has declined consistently in the past four decades in Australia, the smoking habit remains popular among some groups. From a marketer’s vantage point, this slowed reduction portrays the less effective implementation of anti-smoking campaigns in Australia. Ideally, each anti-smoking intervention ought to break the chain of marginal utility and lead to a sharp or stepped decline of smoking prevalence. This paper explores the inadequacies of fear factored anti-smoking campaigns and some prevailing reasons why young adult smokers continue to smoke. This paper begins with a review and categorisation of the different reasons of why young adults continue to smoke. These reasons draw on addiction, stress, habit, social-economic factors, self-identity and peer pressure. The rationale for studying these anti-smoking initiatives is to evaluate if these initiatives address the issues of smoking amongst young adults. This paper is significant for formulating effective anti-smoking messages and policy developments in Australia.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
Divisions: Academic Affairs
Depositing User: Unnamed user with email masilah.mansor@newinti.edu.my
Date Deposited: 12 Oct 2018 07:47
Last Modified: 12 Oct 2018 07:47
URI: http://eprints.intimal.edu.my/id/eprint/1160

Actions (login required)

View Item View Item