The Effect of Green Human Resource Management Practices on Firm Environmental Innovativeness in Malaysia: A Literature Review
DOI:
https://doi.org/10.61453/jobss.v2025no32Keywords:
Firm environmental innovativeness, Social learning theory, Green HRMAbstract
Firm environmental innovativeness has attained increased importance particularly in the contemporary dynamical and competitive market. Companies have more competition than before today in the globalizing world. In the world today, most organizations are suffering the consequences of poor performance, low staff morale, and huge market competition due to poor or lack of effective innovative strategies. this study, through the lens of social learning theory, proposes that Green HRM practices contain recruitment, training, compensation, and performance assessment and their effect on firm environmental innovativeness.
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Copyright (c) 2025 Journal of Business and Social Sciences

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